Opportunity Cost – Economics & Nutrition

In economics there’s a concept called “Opportunity Cost”. Investopedia defines this as “The cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action”. For example, the cost of choosing to go to University instead of starting[…]

Have you ever been caught in two minds? It’s probably cognitive dissonance!

Cognitive Dissonance (Festinger, 1957) is a theory which explains the feeling which can occur when two opposing opinions or beliefs are held simultaneously.  For example, if you need to work with a computer to make your living, but your PC is running slowly then you may consider doing a scan disc/defrag etc.  But this means[…]