What a Personal Trainer CAN’T do for you

In any endeavour there are a few elements that lead to success. Some key ones are: Skill, Ability or Talent Knowledge Opportunity Motivation, Attitude & Beliefs A PT can’t change your attitude or motivate you long-term. Sure, everyone gets an initial burst of enthusiasm but after the novelty has worn off it’s down to your[…]

Opportunity Cost – Economics & Nutrition

In economics there’s a concept called “Opportunity Cost”. Investopedia defines this as “The cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action”. For example, the cost of choosing to go to University instead of starting[…]

In defence of running. An argument for a focus on performance as a means of weight loss.

As a follow up to my post “In defence of cardio“, this post makes the argument for focusing on improved performance as a means to lose weight. What I’m suggesting is that weight loss should be the outcome, not the purpose, of running. Parallels can be drawn with what Akio Morita, the founder of Sony,[…]

Enjoy the Process for Better Results

The happiest clients are always those who find a sport or activity to help them enjoy the process of achieving their fitness or aesthetics goals. However, it’s important to try and find a match between the two (training for fun and training for an aesthetic goal) as there are loads of “fit” people who are[…]